August | 2011 | Brandthing | Brand & marketing consultancy, Leeds, Hull & Lincoln Brandthing | Brand & marketing consultancy, Leeds, Hull & Lincoln | 2011 | August


August 2011

Humble origins of the Nike logo

One of the world’s most-recognizable logos was derived from truly humble beginnings. In 1971, Carolyn Davidson, a graphic-design student at Portland State University, met University of Oregon track runner and accounting teacher Phil Knight. Phil and his coach, Bill Bowerman, needed a logo for a line of athletic footwear for their new company. They namedRead more

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A @brandthing Tweet Guide

So what is Twitter (For those who may not know?!) Twitter is an online social networking and micro blogging service that enables users to send and read text-based posts – ‘Tweets.’ Tweets are the headlines – short and to the point, attaching links directing to the meaty bit of the content. Founded in 06 byRead more

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Liverpool English Pub

Great traditional style design here from Reynolds and Reyner for Liverpool English Pub, the first classic English pub in Ukraine.

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Visual identity, bottle and label design concept by Zsombor Kiss for Hungarian mineral water, called: VIZIO – intelligent water. Unique and intelligent design, but I can’t help but think it looks like a perfume bottle. Doesn’t make me thirsty.

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HH Global Rebrands

HH Print Management have achieved astonishing year on year growth for almost a decade, but needed an international brand that would better reflect its multi-media service capabilities to the world’s leading consumer and retailer brands. HH already deliver brand campaign management to a host of leading global brand giants like: Google, Pepsi Co, HP, ExxonRead more

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The opposite of creativity is cynicism

I recently read a brilliant post on what a great planner, shouldn’t be. And to sum it up, they shouldn’t be Eeyores. ( ) So apart from not being an old grey stuffed donkey, what should they be? A bouncy energetic tiger, or, a soft cuddly bear?John Bartle hit the nail on the head,Read more

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Superhero store

Airwalk thinking outside the box, in fact, you can’t even see the box. They developed a fantastic augmented reality store for the re-launch of their classic sneaker. Pretty fantastic, who needs a store when you can put the store where the footfall is. The campaign generated $5 million of earned media in press, online andRead more

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Sir Kensington’s Gourmet Scooping Ketchup

Quirky but traditional identity and packaging design from Sir Kensington’s Gourmet Scooping Ketchup. The mysterious wooden box packaging comes complete with a Top Hat, Spoon, Handkerchief and more.

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In Pecking Order Eggs

‘In Pecking Order Eggs’, market research shows the average consumer only uses two eggs at a time. Alana Leddin came up with a two-egg packaging that was durable, cheap to produce, easily flat-packed and user-friendly. It also looks great.

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Hotel Ambrose

Beautiful identity for Hotel Ambrose by Miklos Kiss. Ambrose is a little hotel in Montreal. The hotel occupies two Victorian style buildings, built in 1910. The logotype manages to be classic but fresh. Great stuff.

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