
HH Global Rebrands
HH Print Management have achieved astonishing year on year growth for almost a decade, but needed an international brand that would better reflect its multi-media service capabilities to the world’s leading consumer and retailer brands.
HH already deliver brand campaign management to a host of leading global brand giants like: Google, Pepsi Co, HP, Exxon Mobil, Barclays, Nokia and Mars to name but a few. HH enjoy a young and dynamic culture and have exceptional people throughout their business.
Brandthing is proud to unveil its rebranding work for HH Global.
The commission involved 6 months of intensive, international stakeholder research helping to identify a new strategic positioning.
Working collaboratively with the HH Board and Senior Management Team on brand strategy and value proposition the new brand was born.
The result is the creation and successful implementation of the new brand identity and its values across the whole organisation, which now spans 23 countries worldwide.
Alongside the research and planning insight, Brandthing also delivered ‘creative masters’ and campaign guidelines into the HH Global in-house design and implementation teams, who are now translating, adapting and versioning the new brand across a combination of internal and external media channels.
Smart and exciting stuff.
Let’s face it, you need exceptional ability and a certain kind of savvy to balance an elephant on a ball!
http://www.hhglobal.com/Pages/default.aspx

