Having successfully re-launched the Saks hair and beauty brand earlier in the year with the Saks marketing team, Brandthing was commissioned to deliver a new Beauty-focused brand campaign. Entitled ‘Oh, you pretty thing’ the collection was created to assist the beauty operation within the franchise network. Created for in-salon, advertising, PR and digital executions, the collection echoes the brand’s ‘special’ positioning seen in the ‘I am Woman’ launch campaign, shot in February and continues to combine the aspirational with very natural looking women. Together with the ‘Intensive Naturals’ colour collection, shot in the spring with the Saks Art Team - and the launch of a new fashion and beauty-focused website, the new beauty brand series continues brandthing’s consultancy support in helping the team at Saks build a stronger, more clearly defined brand strategy. See all the Saks work here