Want to understand more about how branding can improve your business' bottom line?  We're delivering a branding workshop event in collaboration with our friends at Angle Technology. The programme is FREE for Lincolnshire SME's.  The 12 hour package of support combines a one day brandthing workshop on the 20th October with dedicated support from an ANGLE Innovation Manager, to help your business focus on and develop your branding for commercial success. Full details of the program are also included in a pdf, you can download here. The interactive workshop session at the Think Tank in Lincoln is designed to help SMEs tap into the kind of brand-led approach that is behind the success of famous brands like Innocent Drinks, ghd hair irons and Skype, the internet call provider. Translating big-brand thinking into practical planning exercises for SMEs, we help owner-managers identify and drive business' strengths to the heart of their brand to fuel sales and profitability. The session will include helpful advice on how marketing research can help you to strengthen your brand focus.  You will also have the opportunity to evaluate your brand's performance today and plan how to increase your brand impact for the future. The program is designed to equip you with the building blocks to create a high-impact, results-oriented marketing plan that will deliver real results in terms of customer acquisition, loyalty and value. The workshop will include presentations, practical planning exercises and case studies to help you get to grips with the business of branding. In addition, you will have two sessions with an ANGLE Innovation Manager at dates and times convenient to you. In the first, you'll be guided through an opportunity analysis for your business and in the second, you'll look at how best to turn some of the insights you've gained into action for your business. The program is funded by government and places are limited, so register your interest asap.  For more information visit www.innovationlincolnshire.co.uk/IAG or call 0800 8488840. Full details of the program are also included in a pdf, you can download here.