Our Ad of the Week

Actually this week we have a couple for you to look at.

An interactive campaign was launched by Ann Summers this week during The Only Way is Essex, it’s Ann Summers first ever TV advertisement.

A fairly long one at 2minuets it showcases the 10 potential brand ambassadors, all strutting their stuff down a catwalk – looking very glamorous in Ann Summers wear. The models are in fact ‘real women’ who applied to be in the advert, plucked from more than 4,000 entrants.

The task is to choose the top one, who will then become the new brand ambassador.

Jacqueline Gold said:

“The aim of the campaign was to find real women to showcase the brand new Ann Summers… All 10 showed amazing confidence and for me are perfect brand ambassadors… whoever wins they will make our Valentines collection look the sexiest it can!”

The advert shows a classier side to Ann Summers, and showcases the product range well. However, if you go into an Ann Summers shop this ‘classy’ appeal dosen’t transition very well – it seems far seedier. Perhaps they will be reinventing the in-store look to match the campaign.

Here’s the add:

The next one is Agent Provocateurs online advertisement, which I saw a few weeks ago. Here the opulence is showcased through the advert and does transition to the in-store feel.

The quirky advert features a £15,000 crystal playsuit; this range is its crème de la crème of opulence and overly priced smalls – Soirèe.

The advert is entitled Les Fleurs du Mal (The Flowers of Evil), it launched during Halloween time and plays on the Hammer Horror movies.

Sarah Shotton creative director of Agent Provocateur, to WDD stated “The collection is quite artistic and we kind of wanted to do something that was a bit off the wall… horror back in the day was a way of showing sex in film…it was a bit of history and a bit tongue in cheek.”

Check out the advert here – viewer discretion is advised.

Let us know which one you prefer @brandthing on Twitter