Our Ad of the week
Opting this year to focus on a single story line rather than multiple families, the new John Lewis advert is another hit from Adam & Eve. The advert since it’s debut on the X Factor has created a stir online, posting an impressive amount of hits and remakes including one featuring music from the horror film ‘The Shining’. The advert depicts a child waiting for Christmas to come, the twist is that he can’t wait to give rather than receive his present. It’s a touching plot that also cleverly promotes the John Lewis product range. The Admam & Eve and John Lewis partnership has proven to be one of success in 2009 they launched ‘Christmas’ which was a hit apart from some minor complaints about a dog left outside, this was then followed a year later with ‘for those who care about showing they care.’ It seems as though the adverts have done the trick too, as John Lewis head of selling operations, Maggie Porteous observed the comparable period last year was strong. “From our current trading figures, we can see that shoppers are starting to feel festive, beginning to prepare their homes for Christmas and buying gifts for family and friends,” Sales of John Lewis hampers have been growing at 33% year on year with one selling every 15 minutes. So without further ado here’s the advert and have a handkerchief ready, it’s a tearjerker.