The Dieline recently held their first worldwide package design competition, The Dieline Awards. The winners were revealed at the FUSE conference in Chicago.

One item in particular caught our eye as being fairly ground-breaking in its market.

This little beauty:

Help Remedies is a NYC based start-up looking to revolutionise over-the-counter medication. The packaging designed by ChappsMalina is simply brilliant.

Simplistic design and clear call to action, especially helpful if walking into a pharmacist in the early hours after a rather long and rough night on the tiles, you know what you’re looking for ‘I have a headache’ – HELP! (Not speaking from experience there or anything like that... ahem ...)

“The product approach was simple; keep it clean and minimal with enough coding to clearly articulate my needs in a moment of crisis as directly as possible. Instead of lab coats, ChappsMalina chose to communicate content through the soft topography of the packaging material that is reminiscent of a soft white pillow”

We agree – bravo.

We also feel the positioning of the brand is fantastic their motto is ‘take less’ peculiar when most companies are bringing out the new-dual-action-multiplying-nonsense-extra-power approach a company that stands back and says the following is sure to turn heads:

‘But we’re not going to talk about more, bigger, faster, extra, super, ultra , or maximum. We think that people get enough drugs, dyes, coatings, and other kinds of nonsense from other kinds of drug companies. Help is a new type of drug company – a drug company that promises you less.’

Clearly different and clearly going to be the winner when you next hit the drug aisle.