A suspenseful campaign created by RedBull, which could, if things go wrong end up pretty horrific. They have sponsored Austrian daredevil Felix Baumgartner who is a man on a mission to set a new skydive record, the current record holder Joe Kittinger jumped from 102,800 feet back in 1960 during the famed Project Excelsior. Felix however, will be jumping from 120,000 feet up and become the first human to break the sound barrier unaided by a machine.

Felix is currently gearing up for go time, taking up with him nothing but a pressurised suit that will protect him from most things excluding a supersonic hit to the ground. The helium balloon powered capsule taking him to the edge weighs as much as a VW Beetle, and has a climb rate of about 1,000 ft per minute – better than a 150 hp airplane.

We love how this campaign has been created, and is a great way to showboat the brand values of RedBull. Check out mission control here.

If you want a date to mark down on your calendar – it won’t happen. They have given a vague reply to that question – ‘sometime this year’. This is largely due to testing and weather conditions have to be perfect. However, we are told that they will make a lot of noise when it is going to happen.

Let’s hope RedBull does give you wings