Author Archives: Joshua
Brandthing’s Food & Drink Insight Paper 2012
The year may have changed, but the key trends highlighted in our previous Food & Drink Insight edition have not. We still have economic doom and gloom, constantly rising cost for both manufacturer and consumer, whilst retailers continue to eat away at producers’ margins in their quest to offer the very best in value forRead more
Pill Poppingly Good
The Dieline recently held their first worldwide package design competition, The Dieline Awards. The winners were revealed at the FUSE conference in Chicago.One item in particular caught our eye as being fairly ground-breaking in its market.This little beauty: Help Remedies is a NYC based start-up looking to revolutionise over-the-counter medication. The packaging designed by ChappsMalina isRead more
Food & Drink Breakfast Briefing
14th March 2012 – Southglade Food ParkWe’re teaming up with the Food and Drink Forum in Nottingham to deliver an insightful breakfast briefing on how Food and Drink businesses can get more from their marketing and communications in today’s tough trading conditions.The East Midlands has a wealth of food producing and processing businesses so we’llRead more
The e-mazing Amazon and what should retailers do?
Jeff Bezos (Amazon founder) certainly picked out the right name for his company. When deciding on a name, he wanted it to start with A, so it would come early on in alphabetical ordering. He landed on Amazon it represented something exotic and different, and of course staying true to its name the company isRead more
Brand Parasites Face Extermination
The European Commission’s Internal Market and Services Directorate General (DG Markt), has proposed tough financial sanction on ‘parasitic’ own-brands, copycat labels of branded goods could become a thing of the past (I know, I’ll miss Lurpak’s ugly brother Butterpak too). A DG Markt report stated ‘parasitic’ own-label products which copy existing brands, should be stamped out,Read more
Street Food
Street food is being put under the spot light this week. British Street Food awards were created by Independent Food writer Richard Johnson in 2010. He was always amazed by the quality and diversity of street food in countries he had visited. Coming back to the UK, he was disappointed with the same old bag ofRead more