HH Global
The Team at HHGlobal are true pioneers.
Refreshing their branding was not enough, they wanted complete re-invention to support an integrated, multi-channel proposition and ambitions of corporate world domination.
Using our Axiom brand planning process, we supported HHGlobal in unlocking powerful insights that are steering the business' thinking about its future and shaping a brand strategy that is innovating new opportunities in the global communications space.
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Brand Campaign Management
A new brand identity, positioning and integrated brand campaign management proposition were the outputs
resulting from many months of collaborative work with the Board and Senior Management team at HH (Now HHGlobal).
It starts with a clear, single-minded position and a Brand Narrative
It began with a clear and single-minded position and a brand narrative
From the code-breaking elephant logo through to a brand narrative film designed to inspire both internal and external audiences, each and every element in the
HHGlobal communications arsenal pushes for excellence in creativity, thinking and implementation.
The Dog's
TConsumer research identified a gap in the market for a gent's hairdressing brand that was unashamedly 'blokey'.
The Dog's brand, its values, identity and strategy were all developed from the firm foundation of consumer research insights.
The brand development encompasses interiors, merchandising and styling products. Keep an eye on busy high streets near you to see the brand in action.
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What men want
A broadside look at your market, the trends and data that will help shape your strategic marketing plan.
Research confirmed that young, fashion-conscious men had an appetite for male grooming and a salon brand that was in-tune with their interests. Football, fast cars and females with nice fun bags. (We have the focus group moodboards to prove it).
Insights from research identify the opportunity for a blokes' hair brand
Consumer focus groups with men from around the country explored their expectations and aspirations when it came to hair and hairdressing.
A clear gap in the market was identified and The Dog's was born.
Options for brand name and identity were market tested and The Dog's was a clear winner, capturing a combination of irreverent humour and edgy styling that were thoroughly in tune with the target audience.
Ligentia
When two established UK logistics brands came together as a result of M&A, the business needed to unify its identity, proposition and people under a single brand to provide a platform for global expansion.
A comprehensive brand planning exercise fuelled brand creation and Ligentia was born.
Now the brand and the original brand values, developed through research are proving their worth in supporting the business' growth in Asia, with 10 offices opened and more to come.
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Trusted partner
Supply Chain and Logistics is an overcrowded market, dominated by global corporate players.
Research revealed opportunities for an agile, consultative business with a solid reputation for problem solving on behalf of its clients.
The concept of 'trusted partner' was central to the business' success to date and was an obvious choice for the heart of the new Ligentia brand.
B2B branding with an emphasis on no-nonsense sales support
The new brand was taken from research and development through to launch in just 12 weeks.
The name and brand mark were heavily informed by research, with the red lotus designed for resonance in Asia and the name evolved from a Latin word stem meaning 'trusted partner'.
Ligentia's marketing and communications suite was developed to include a global web presence, brochures, case studies, presentations and sales support materials as well as html emailers.
An extensive brand guideline was developed to ensure consistency in presentation and message wherever in the world the business chooses to communicate.
