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Category Archives: Planning

Posts in the planning category

Google’s Re:Brief – Hilltop

Posted on March 19, 2012 by Joshua

Google’s dubbed ‘Project Re:Brief’ looks to recreate iconic adverts of the madmen days in a modern way. With digital advertising apparently reaching its 18th birthday this year, Google wanted to document how brands can better take advantage of the online space. Here’s the introduction video to Google’s fabulous ‘Project Re:Brief’ The question behind the idea isRead more

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Pill Poppingly Good

Posted on February 21, 2012 by Joshua

The Dieline recently held their first worldwide package design competition, The Dieline Awards. The winners were revealed at the FUSE conference in Chicago.One item in particular caught our eye as being fairly ground-breaking in its market.This little beauty:  Help Remedies is a NYC based start-up looking to revolutionise over-the-counter medication. The packaging designed by ChappsMalina isRead more

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RedBull on-brand to the edge of space

Posted on February 15, 2012 by Joshua

A suspenseful campaign created by RedBull, which could, if things go wrong end up pretty horrific. They have sponsored Austrian daredevil Felix Baumgartner who is a man on a mission to set a new skydive record, the current record holder Joe Kittinger jumped from 102,800 feet back in 1960 during the famed Project Excelsior. FelixRead more

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The e-mazing Amazon and what should retailers do?

Posted on February 14, 2012 by Joshua

Jeff Bezos (Amazon founder) certainly picked out the right name for his company.  When deciding on a name, he wanted it to start with A, so it would come early on in alphabetical ordering. He landed on Amazon it represented something exotic and different, and of course staying true to its name the company isRead more

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Street Food

Posted on February 1, 2012 by Joshua

Street food is being put under the spot light this week. British Street Food awards were created by Independent Food writer Richard Johnson in 2010.  He was always amazed by the quality and diversity of street food in countries he had visited. Coming back to the UK, he was disappointed with the same old bag ofRead more

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Bah Humbugger Xmas Ads

Posted on December 8, 2011 by admin

All I want for Christmas, is some decent adverts! It’s our BahHumbug time, and we have all we need to get grumpy about this season. Tis the season to get absolutely bloody furious at the TV due to the dire adverts, all trying to be jolly, but ending up plain irritating. There is no numericalRead more

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Mobile Christmas

Posted on December 6, 2011 by admin

So for this post we’ll look at some lovely Christmassy stats for 2011. It seems as though this Christmas may be a white Christmas, but it’s also a very mobile Christmas. Looking at stats from Christmas 2010 Adfonic measured real-time clicks over the Christmas period across its global mobile advertising marketplace.  The click volumes lastRead more

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Avios: Anything Can Fly

Posted on December 3, 2011 by admin

Our Ad of the week  The first TV advert for Avios (the new name for airmiles) created by 101 is disruptive advertising at its best. The ‘anything can fly’ advert depicts household objects flying such as a CD player and a lawnmower hinting towards how anyone can earn points in the new Avios scheme byRead more

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John Lewis The Long Wait

Posted on November 18, 2011 by admin

Our Ad of the week Opting this year to focus on a single story line rather than multiple families, the new John Lewis advert is another hit from Adam & Eve. The advert since it’s debut on the X Factor has created a stir online, posting an impressive amount of hits and remakes including oneRead more

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M-Commerce The Future Of Your Wallet

Posted on November 18, 2011 by admin

With mobile subscriptions hitting 5.3 billion globally, that’s 77% of the world’s population the m-commerce market is one that is not only taking off, it looks set to explode! On eBay alone merchandise purchased via mobile phone topped $2billion in 2010. Mobile payments as a whole in 2011 will be worth $240 billion and potentiallyRead more

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