Category Archives: Retail
The e-mazing Amazon and what should retailers do?
Jeff Bezos (Amazon founder) certainly picked out the right name for his company. When deciding on a name, he wanted it to start with A, so it would come early on in alphabetical ordering. He landed on Amazon it represented something exotic and different, and of course staying true to its name the company isRead more
Brand Parasites Face Extermination
The European Commission’s Internal Market and Services Directorate General (DG Markt), has proposed tough financial sanction on ‘parasitic’ own-brands, copycat labels of branded goods could become a thing of the past (I know, I’ll miss Lurpak’s ugly brother Butterpak too). A DG Markt report stated ‘parasitic’ own-label products which copy existing brands, should be stamped out,Read more
Mobile Christmas
So for this post we’ll look at some lovely Christmassy stats for 2011. It seems as though this Christmas may be a white Christmas, but it’s also a very mobile Christmas. Looking at stats from Christmas 2010 Adfonic measured real-time clicks over the Christmas period across its global mobile advertising marketplace. The click volumes lastRead more
M-Commerce The Future Of Your Wallet
With mobile subscriptions hitting 5.3 billion globally, that’s 77% of the world’s population the m-commerce market is one that is not only taking off, it looks set to explode! On eBay alone merchandise purchased via mobile phone topped $2billion in 2010. Mobile payments as a whole in 2011 will be worth $240 billion and potentiallyRead more
P&G Enters Virtual Retailing – Prague
Here at Brandthing we love innovation and anything that makes us sit up and take notice. P&G has done just that this week. As the world’s largest marketing company, Proctor and Gamble has set up four virtual shopping aisles in Prague this week. Located within travelling hubs, consumers can get to where they need toRead more
Debenham’s Augmented Reality Store
Not a new concept by any means, however it is the first in our little island and very well executed. The digitally driven campaign converts augmented reality to drive actual purchase, POS has never been so easy – you can now put the product exactly where the footfall is going to be. Drive traffic andRead more
News: Steve Dixon Speaking at MediaPro
We’re looking forward to Media Pro This year’s Media Pro, held at London’s Olympia is billed as a meeting of the brightest marketing minds and a must-attend event for brand owners, retailers, agencies, production companies and technology providers at the cutting edge of marketing integration. Brandthing’s Steve Dixon will be speaking at the conference, hisRead more
Margarita Bonita
Great branding for Margarita Bonita, a company that specializes in beds and furniture specially designed for improving love making. The elegant, yet sexy typography fits the brand perfectly. Find more great graphic design work from Astrid Ortiz here.
Brand Team for the digital age: GAME and OnLive
The digital revolution we currently find ourselves weblinked within, can mean a tough time for retailers. Especially the traditional side of retailing – the actual store. To put the digital rise into context, Deloitte research shows that if virtual selling space added by retailers building transactional websites over the last decade were translated into bricksRead more
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