Without market research, knowledge and actionable insight, your branding and communications investment is little more than a shot in the dark.
Our consumer market research consultancy conducts 360 degree stakeholder research. Often we lead with consumer market research, conducted via one-to-one teledepth interviews or focus groups. Our brand planning research also connects with internal stakeholders, partners and media influencers. Our brand planning seeks out insight from all parties involved in shaping your brand and customer experience.
Market Insights
A broadside look at your market, the trends and data that will help shape your strategic marketing plan.
Macro-level views and insightful predictions to help senior magagers plan their business goals for the following 12-18 months.
Invaluable objective views from industry leaders to help develop the branding strategy your business needs.
Insight #1
The year may have changed, but the key trends highlighted in our previous Food & Drink Insight edition have not. We still have economic doom and gloom, constantly rising cost for both manufacturer and consumer, whilst retailers continue to eat away at producers' margins in their quest to offer the very best in value for money.
However, the food and drink sector remains resilient, relying on innovation and adapting to new food fashions in order to capture new customer interest.
To take a look at 2011 insights, click here.
Insight #2
Long term food trends such as health consciousness, quality and importance of origin have been chewed up and spat out by consumers.
The result is a fusion of trend mash-ups that are creating new opportunities for brand owners to act upon, gain customer attention, mind space and of course share of shopping basket. Our latest paper gives you some of the most interesting market developments to hit our shelves in 2012.
Insight #3
We give you the key facts and dive into successful case studies, chopping them up to understand the ingredients that contribute to healthy brand growth, even in tough economic times. So why not get the kettle on and get your teeth into this excellent read.
Consumer Insights
Our consumer market research consultancy gets you closer to your consumers than ever before with objective, professional primary research.
Focus groups and depth interviews run by experienced brand consultants ensure your business puts knowledge before assumption.
Understand the truth about how your product, brand, service and business are perceived by the people who matter most to you – your customers.
Get this reportInsight #1
For this ground-breaking payment technology company, our consumer market research first programme of bespoke research surveyed 1200 UK adults. In doing so, we discovered that simplicity, convenience and security were the leading concerns for potential mobile shoppers.
We supplemented our on-line research with qualitative focus groups, designed to understand more about female shopping habits. The exercise allowed us to understand our launch targets more deeply and proved without a doubt that shopping is a favourite leisure pastime for UK women.
Insight #2
Brits love their mobiles. Smart phones are the multi-purpose remote control for modern living. Focused desk research allowed us to understand the dynamics of this fast-evolving market space, which in turn, enabled our client to plan their launch strategy for maximum effect.
Our consultancy looked at the habits of consumers and retailers in relation to mobile technology and in doing so, were able to quantify the size of the opportunity for our client and develop compelling propositions for both trade and consumer launches.
Insight #3
Today's technology innovations don't have to blind you with science. Consumer and trade research by our consultancy proved that whilst businesses and customers wanted total confidence in retail and payment technology, they didn't want to have a degree in rocket science to understand or operate it.
Our consumer market research insight proved pivotal in shaping simple, informative and instructive communications that focused on product benefits and ease of use.
Stakeholder Insights
Great branding is achieved from the inside out. That's why plenty of our brand programmes are informed by 360 degree stakeholder research.
We connect directly with customers, partner organisations, media contacts and the people who make brands happen – employees from the board room to the shop floor.
Our consultancy brand planning process gives every stakeholder an equal voice. Our process delivers the truth about your business, so you are better equipped to manage it.
Insight #1
The challenge of balancing global brand control, co-ordination and cost-efficiency has never been more urgent. In a White Paper, commissioned by HHGlobal we explore the benefits of decoupling the marketing supply chain.
Decoupling happens when marketing strategy and creative development is clearly separated from execution and delivery.
Lead agencies take care of the front end whilst production partners like HHGlobal take care of implementation.
Insight #2
80% of organiations believe in the importance of measuring ROI in marketing. But only 45% have the data available to do so, and only 40% actually complete the exercise.
ROMI is recognized as the key to measuring marketing effectiveness, allowing a direct comparison of the efficiency of different campaigns.
Net profit is a measure of campaign effectiveness. Both must be used together for effective market budget setting and management.
Insight #3
Top criteria in choosing a marketing services provider include: the quality and consistency of the services offered; pricing; reach and availability of services; understanding of business needs and ability to innovate.
Because there is no one-size fits all approach to decoupling, the decision to decouple must be carefully planned, risks assessed and the opportunity for value creation and innovation fully explored.
As process experts, HHGlobal is perfectly positioned to take a best-practice approach.
