Is your business realising its ambitions for growth? Our Rebranding consultancy unlocks potential by unearthing the positive truths associated with your business.
When thinking about how to rebrand, you need to know you're in safe hands. Our rebranding consultancy has a robust planning process. We are pragmatic. We will arrive at a representative research sample that is both manageable and affordable. We make clear recommendations for rebrand strategy and communications that are proven to unlock growth.
Saks has been a powerhouse of UK hairdressing and franchising for over 30 years. A full programme of research and insights helped Saks to focus on their core target audience and brand values.
Working closely with Saks' in-house marketing team, Our consultancy created a whole new look and feel for the rebrand, reigniting interest internally and externally.
The implementation included a stunning makeover of marketing and communications, a new customer charter and new systems for employee recognition.Read More...
I know who I am. I am woman.
The UK's favourite hair & beauty salon brand.
Saks new rebranding campaign launched above-the-line in Glamour and Marie Claire, clearly targeting discerning female style-seekers.
Whilst external comms included a new web site, emailer campaigns, posters, packaging and customer promotions.
The launch included a brand book and film to communicate the rebranded message strategy to the franchise network.
With a reputation for quality and style spanning 30 years, a huge national salon network, over 1 million customers in the UK and a training business so successful and effective it's earned Britain's most prestigious award, Saks had plenty to shout about and our rebranding consultancy gave them their voice back.
The rebranding process put all of these positives centre-stage for the Saks business, reenergising the team and reasserting a focus on the customer's in-salon experience.
With the brand image and tone of voice refreshed to be completely aligned to the needs of stylish modern women, Saks was able to move forward with a brand new, head-turning rebranded image.
A business start-up with the backing of one of the UK's leading entrepreneurs wanted a brand strategy and identity that would win the hearts and minds of UK shoppers and the retail businesses that serve them.
Research showed that the existing brand name and identity was falling short in engaging stakeholders so we began a programme of insight driven rebranding and reignition.Read More...
Credibility through research
Robust rebrand research provided essential 'proof of concept' for this truly innovative product and service.
Our rebrand consultancy tested potential customer perceptions and possible rebrand names which provided vital reassurance to investors and clear direction for the market positioning, rebrand proposition and creative execution.
Anytime. Anyplace. Anywhere.
Convenience matters to modern, time-poor shoppers. Rebrand focused research via our consultancy proved that convenience and security where the two key factors influencing payment preferences for shoppers.
We got up-close and personal with key user groups through focus groups and surveys to fully understand customer perceptions and decision-making.
The research output shaped campaigns on two fronts.
Firstly, it underpinned a powerful trade proposition to UK retailers, with our rebrand consultancy presentations to the 'big four' supermarkets as well as a host of leading names and cool brands in high street retail.
Secondly, it informed a female-focused above-the-line campaign, promoting and incentivising sign-up.
A key challenge for this fast growing, fast evolving technology brand was to ensure that internal brand stakeholders were completely engaged with the rebranded vision and equipped to play their part in its realisation.
A full suite of employee communications, from briefing and training documents, through posters and emailers to dynamic, role-specific microsites support Skype's global brand delivery via our rebrand consultancy help.Read More...
660 million users world-wide
Skype is the world's favourite communication brand.
But maintaining leader-brand status is a challenge that must be addressed from the inside out.
Ensuring that employees are fully engaged, informed, motivated and developed in-line with the values for the Skype internal rebrand was a key concern for the business.
Skype wanted to maintain frequent communications with their workforce in various global locations.
Our rebrand consultancy achieved this through email updates and poster campaigns at key sites.
Learning Zones for Managers and Engineers
The backbone of the internal rebrand campaign was delivered via two dynamic microsites, one for Managers and the other for Engineers.
Each of these sites provided a content managed portal in line with the corporate rebrand and packed full of rich,
informative and educational content and links to training materials including on-line learning provided by Harvard ManageMentor and iSoft.