Without market research, knowledge and actionable insight, your branding and communications investment is litte more than a shot in the dark.
We deliver brand, market and customer research programmes to inform each client’s brand strategy. Our resarch consultancy in Leeds, Hull and Lincoln organise and conduct on-line surveys, qualitative depth interviews and stakeholder focus groups. Our research consultancy feeds directly into your branding programme and is scaled to work within your budget.
Research & Brand Planning Process & Methodologies Available
Hypotheses Assumptions & Ideas Development
Market Research (Desk/Telephone/Web)
Competitor Landscape
Quantitative Research & Surveys
Discussion Guide Development
Qualitative Focus Groups
Stakeholder Research
Analysis & Recommendations Presentations
Strategic Marketing Plan Development
Brand Proposition Development
Market Testing
Stakeholder Perception Testing
Creative Development & Messaging Hierarchy
Brand Narrative Creation
Creative Masters, Brand Guidelines & Templates
Copy Platform Creation
NEW PRODUCT DEVELOPMENT
Innovation and customer focused NPD are clear routes to competitive advantage in today’s challenging business climate. We bring research insights to the table to fuel idea generation and can plan and facilitate NPD sessions with your people and/or consumer or customer focus groups as required.
NEW SERVICE LINE DEVELOPMENT
Servicisation is a buzz word for 2012. We can help you explore your customers’ service requirements and build value-adding and enhancing propositions for your business. It’s a tried and tested route to getting more customers, keeping them loyal and selling more to increase lifetime customer value.
