We live in a social media democracy where brands can no longer simply push messages onto consumers. Your brand needs to interact with integrity. We can show you how.
Think of social media as a party with closely knit groups and 'influencers'. Create the right strategy and the influencers and your customers will flock to you. Do it badly and you damage brand perception. Suddenly the party is over before it began.
Tribes, vibes & feedback
We believe social media is a tribal world. Tribes sit in camps of usage, channels and ways they engage. We segment the social world so that the people you connect with become friends. With messages on-brand, you maximise ROI for your social media strategy.
Where it all begins, with the right values cemented at the heart of your brand. We then push the message through the social media channels. It's about fitting in, not pushy sales tactics. It's a social world, go on, get chatting.
If it was a country it would be the third largest on our planet. So there's opportunity to connect. But remember it's not a sales platform, it's a world of discovery. Make friends with your customers and watch the 'Likes' grow, and grow... you get the picture.
It seems everyone is a journalist these days, blogging, commenting, reviewing and of course Tweeting. Give your customers something to tweet about with regular, on-brand messages and updates. We'll show you how to manage social media so it's not managing you. And we'll create the engaging messages that customers can't help retweeting.